The  voiceover market is changing very rapidly. There are many new ways to get jobs and many new ways to market your self to try and get those jobs.  You have a number of choices and we are going to cover just a few of them.

 

You can set up your own web site or put your own voiceover demo on one of the many voiceover talent sites. Or you can do both. One of the main newer strategies is to have your own web site, which can be very simple and then pick three or four of the voiceover talent web sites to also put your demo and contact information on. This way you have postings on a number of talent sites and they all have links to your website. Each of these talents web sites spend a small fortune on advertising, so you don’t have too. There are literally thousands of potential clients visiting those sites so it’s very rapid exposure for the new person. You just have to make sure you’ve got a great demo so you can compete with all the other voices out there.

 

There was a time not so long ago that you either had to be represented by a voiceover talent agency or had to have a friend get you into corporate voiceover work. The internet has changed all of that. Everyone knows that money is much tighter now and many organizations are making use of on line casting rather than going to the more expensive voiceover talent agencies for talent. This means that you want to do as many marketing crossover plans as possible so all the organizations that need voiceover talent can become aware of you.

 

 

Many of the companies who do educational CD Rom’s post casting notices on line and no longer go through voiceover talent agencies any more. They have discovered that they can get great talent at more competitive prices.

 

When you start thinking outside the box, you will come up with your own bright ideas about where to look for work and turn a lack of representation into an advantage because you can work cheaper and directly with clients.

People ask me if they have to be online with a web site or have there demo on a voiceover talent site and the answer is absolutely yes. People have to be able to find you online.

 

 

Here’s a story to inspire you. A little while back a man called me and  said he was doing a 30 second commercials for a company’s web site and needed a female voiceover artist. He said it was not for broadcast but for web use only and that it paid $1000. On a flat buyout. He asked if I could send him MP3’s of 3 women that he could choose from. I said yes, I’d be happy to do that. He said, “Well, you’re the only one!!!!!” I was a little shocked and said what do you mean.

He then started to explain that he had called three different talent agencies in town and they wouldn’t submit any demos of talent until he took the time to answer a number of questions about his project and that all three of them said they would assign him an agent in the next two or three days to handle his project.

He laughed and said “ya know I ‘m just trying to meet my production deadline and don’t have time for all of this red tape”….

 

Well, there you have another clear illustration of why more and more people are  casting outside of voiceover talent agencies.

 

These are just a few samples of how the industry is changing. Time is money and casting from online is very fast indeed.