YouTube Just Sent out This Message: They Are Turning on Mid-roll Ads!

Hi Everyone, 

Just a heads-up, I received the following message from YouTube, and for the record, we have 900+ videos on YouTube, and I have never turned on mid-roll ads for any of them. In my humble opinion, mid-roll ads will destroy the viewers experience, especially in regards to ASMR, as well as being a major distraction, breaking the train of thought, for those that are trying to learn math. I haven't decided how we will be dealing with this yet, just want to make sure you are all in the loop as to what is taking place behind the scenes, and it give me the opportunity to thank you again for all your support. 

More on this later, but here is YouTube's message: 

 Hi there,   You're receiving this email because we are making some changes to mid-roll ads that will impact your channel. These changes will make more videos eligible for mid-roll ads to increase your monetization potential.   

Today, only videos longer than 10 minutes are eligible for mid-roll ads. Starting in late July, all videos longer than 8 minutes will be eligible for mid-roll ads. As part of this change, we will turn on mid-roll ads for all eligible videos. This means videos where you may have opted out of mid-roll ads will now be opted in. Videos that already have mid-roll ads will not be impacted. Future uploads from monetizing channels will also have mid-roll ads turned on by default. 

Turning on auto mid-roll ads saves creators extra work while helping increase the monetization potential for new and existing content. We use machine learning to automatically find the most natural breaks in your videos to increase monetization potential while balancing user experience.   

If mid-roll ads are not a good fit for your videos, you can indicate this preference in YouTube Studio by July 27, 2020. If you have not used mid-roll ads before, give it a try. After these changes, you will still be able to turn mid-rolls off or adjust the placement in each video manually.   

For more information on these changes and mid-roll ads, you can visit the Help Center here.