
Australia’s Sharing Economy Reporting Regime (SERR) requires electronic distribution platforms (EDPs) to collect and report information about certain services connected with Australia.
Under SERR, Starcling LLC — the operator of SubscribeStar platforms — qualifies as an EDP operator because it enables creators (“Stars”) to offer and deliver digital content or services and receive payment through the Platform.
The Platform must collect specific identification and payout data from Stars and report it twice a year to the Australian Taxation Office (ATO).
Sales of physical goods are not subject to reporting under SERR
The Sharing Economy Reporting Regime (SERR) is a third‑party reporting regime in Australia that requires EDP operators to report supplies made through their platforms that are connected with Australia.
SERR commenced on 1 July 2024 for all reportable transactions relevant to SubscribeStar, including digital content creation, custom commissions, and other creator services connected with Australia.
Reportable: Services connected with Australia supplied through the Platform.
EXAMPLES: Custom or commissioned digital content made to order; Paid 1:1 voice, video, or text sessions; Creator subscriptions that include personal engagement or exclusive commissioned content; A transaction is reportable from the first dollar; there is no threshold for services.
Not reportable:
If such content is bundled with a made-to-order service and that service is the primary component, the entire bundle is treated as a service and becomes reportable.
To meet SERR data standards, we may ask you to provide and keep current:
We may also ask for a contact email and phone number for verification or support communication.
We don’t collect or report TFNs under SERR. For non‑Australian entities without an ABN, a foreign TIN and country code may be required.
For each in-scope creator, we lodge a SERR report that includes:
All amounts are reported in AUD; foreign currency and crypto payments are converted to AUD at fair market value on the payment date.
Reporting periods:
SERR is a mandatory reporting regime for platforms. In short, we report the information we have about you to the ATO. To comply, we must collect the required seller and payout details.
Your duty: Provide complete, accurate, and current tax/payout information and respond promptly to our requests (within 7 days).
Platform remedies: We may pause payouts or features until corrected; deduct or recover related costs from future payouts or charge the payment method on file.
Liability: While ATO penalties apply to the Platform, you’re responsible for costs or losses caused by missing or false data.
Survival: Obligations remain after account closure; we may amend filings if your late or inaccurate information requires it.
To submit the required data, use the our Australia-specific Tax Wizard (log in to your account first).
The ATO is authorised to collect SERR data from EDPs. Reporting personal information under SERR does not breach privacy law.
We store your information securely, use it only to comply with ATO reporting obligations, and retain related records for at least 5 years after the end of the relevant period (longer if required for audit or investigation).
Does SERR change my taxes?
No. SERR is an information‑reporting regime for platforms. You must still report your income and meet any GST/ABN obligations that apply to you under Australian law. (See ATO guidance for your circumstances.)
Do I have to give bank or payout details?
Yes. SERR requires at least one financial identifier per seller record (domestic bank, international bank, or an online account such as a payment service). We report the account reference used to pay you so the ATO can match transactions.
What periods are reported?
SERR uses two half‑year lodgments, but within each lodgment, amounts are organised by quarters ( July – September, October – December, January – March, April – June).
Are sales of physical goods on a marketplace included?
No—SERR focuses on services and asset‑hire; the sale of physical goods is not covered.
What if multiple platforms are involved?
If another EDP pays the supplier, our reporting may be exempt (to avoid double reporting), subject to conditions and a notification to the ATO.
This page is general information, not tax or legal advice. For advice about your situation, consult a qualified Australian tax professional and the ATO materials linked above.