$BYND Beyond Meat Inc. the Tesla of food. 

Beyond Meat  it's not what you think it is. 

I traded $BYND successfully in the past and plan more of the same but I wouldn't buy their products. The goal as an adviser is to ring the register in BYND not eat the products.

Just look at Tesla. Barely moves the CO2 needle and may never be profitable but that didn't stop the shares from climbing and climbing. It's only perception and what the next guy is willing to pay up for. 

Beyond Meat Inc is green if you are trying to limit animal agriculture and reduce CO2.  If you are trying to eat healthy then Beyond Meat products are to be completely avoided.

To simulate the greasy texture of burgers and sausages Beyond Meat uses coconut oil. It has been proven time again that Coconut Oil significantly raises total LDL and HDL cholesterol levels. That is very bad if you are concerned about CAD. The reason I eat ONLY plants is to avoid CAD completely.  https://www.pcrm.org/news/health-nutrition/coconut-oil-raises-risk-factors-heart-disease

Eating Beyond meat for me is totally out. 

Making money trading BYND is totally in. 

trading to Win is not trading not to lose.