I found the Hook -- No Lives Matter!

So I went to the Black guy shouting "Black Lives Matter!" and said to him, "All Lives Matter."  He replied, "You don't understand!"
So I thought about it and finally realized what was missing!  I found THE HOOK!!!
I went to a Black guy shouting "Black Lives Matter" and I told him, "When White people hear you saying that, they hear, 'Non-Black Lives Don't Matter."  He looked shocked and replied, "That's NOT what I'm saying!"
"I know!  I know that's not what you're saying But It's What White People Are Hearing!"
His mouth hung open for a few seconds.
"But … But," he stammered, "That's NOT what I'm saying!"
 
THAT IS THE HOOK!
 
What Blacks THINK they are saying is NOT what non-Blacks are hearing.  Non-Blacks are hearing them their lives don't matter.  To them, White, Brown, Yellow, their lives matter as well.
 
The message may be simple, but it's not what people are hearing!
 
Here’s what I want any Black to do:  The next time you are at a rally, turn to the nearest non-Black and say, “Your life doesn’t matter.” and watch what their reaction is.  If they don’t care about their own lives, they don’t really care about yours either.
 
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I Am Sielow, These are my words.
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